2019年1月1378国开电大本科管理英语3期末考试试题及答案

2019年1月1378国开电大本科管理英语3期末考试试题及答案 一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。

1. ―I suppose there＇11 be a lot of arguments. ―___________________ A. No problem. B. 1 should imagine so. C. That＇ s a good idea. [答案]B 2. ―Sorry, 1 made a mistake again. ―_______Practice more and you＇ 11 succeed. A. Never mind. B. Certainly not. C. You＇re welcome. [答案]A 3. ―Do you mind if 1 smoke here? ―___________________ A. No, thanks. B. Yes, please. C. Yes, better not. [答案]C 4. ―How did you miss your train? ―___________________ A. Never mind B. What＇s your proposal? C. We11, I was caught in the traffic jam. [答案]C 5. ―Good morning， Volunteering Matters, how can I help you? ―Good morning, I＇d like to find out_______. A. how 1 could pay online B. how 1 could become a volunteer C. how 1 could make an appointment [答案]B 二、词汇与结构(每小题2分，共30分) 6-20题：阅读下面的句子，从 三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。

6. 1t＇s_________to point to or talk about strangers in public. A. not polite B. polite C. good [答案]A 7. John, as well as Mike_________just been back from an important meeting. A. have B. has C. had [答案]B 8. ―When do we have to pay the bill? ―_________December 30. A. By B. 1n C. During [答案]A 9. ______ is known to all , too much fat causes heart problems. A. Of B. As C. For [答案]B 10. He gave up his study in college in_________. A. bundle B. desperate C. despair [答案]C 11. You can go out，_________you promise to be back before 12 0＇clock. A. so far as B. as far as C. as long as [答案]C 12. I am_________your early coming. A. looking forward B. looking forward to C. look forward to [答案]B 13. 1 didn＇t finish my homework. Neither_________. A. did he B. didn＇t he C. he did [答案]A 14. Let＇s discuss these problems at the meeting,_________? A. do we B. shall we C. will you [答案]B 15. If you need further information , please_________our office. A. contact B. construct C. constant [答案]A 16. I_________to know how often the bus runs during rush hour. A. occur B. happen C. take place [答案]B 17. I＇ m used to_________up early now. A. get B. getting C. to get [答案]B 18. Let＇s go_________the reports on the latest work. A. to B. with C. over [答案]C 19. _________important it is for kids to imagine freely! A. How B. What C. What an [答案]A 20. The manager urged his staff not to_________the splendid opportunity. A. get B. escape C. miss [答案]C 三、阅读理解(每小题4分，共40分) 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Passage 1 Without good budget management, you are likely to overspend on marketing accidentally. 15 Here are three steps that help to make a good marketing budget. Step 1: Organize financial information The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue - the minimum amount of money your company makes each month.16 A realistic budget plan will always focus on the income that exceeds the expenses, 17 not the total revenue that comes in. When you have determined the amount of disposable income available for the company , you should determine where the money will go. Step 2: Determine where you want to spend marketing funds After you know the total amount available to spend on marketing , the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount , your past experiences, and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also , you need consider which marketing channels will allow you to reach the right audience. Step 3: Assess data and make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately , marketing is designed to bring in extra revenue. 18 If the activity does not bring in any additional revenue over its cost , then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. 19 Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. Y ou have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing. 21. What should the budget plan be based on? A. The company＇s reliable expense. B. The company＇s reliable income. C. The company＇ s reliable cost. [答案]B 22. What does“disposable income” mean in paragraph 3? A. Total income B. Previous income. C. Net income. [答案]C 23. You have to be clear of_________when organizing financial information. A. the income and expenses B. the marketing fund C. the budget management [答案]A 24. The three main factors that decide how you spend marketing funds are_________. A. the money you have earned , the actual expenses and the money you will expend B. the budget amount , your past experiences and where you can reach the right audience C. the assets you have , the product and the income [答案]B 25. Keeping the budget in mind when making marketing decisions will avoid A. using less than you earn B. using money unnecessarily C. using more than you earn [答案]C 26-30题：请根据短文内窑判断给出的语旬是否正确，正确的写 “T”，错误的写“F”，并将答案 写在答题纸上。

Passage 2 I think the most terrible thing in life for my little brother is getting up in the morning. He is almost sick when my mother ca11s, “Herbert! It＇s seven 0＇clock! Get up!” Herbert answers, “I＇ m coming!”and goes right back to sleep. I＇ m not at a11 like my brother. I don＇t like to go to bed at night but I don＇ t mind getting up in the morning.I usual1y wake up before my mother calls me. I jump out of bed and go into the bathroom to take a shower. I get dressed, brush my teeth, comb my hair, and get ready to go downstairs for breakfast as soon as my mother calls. But not Herbert. He just sleeps. A military band (军乐队) in our bedroom could not wake him up. I call him and say,“Get up! Mum will be up here to pull you out of bed if you don＇ t get up immediately!” But he just sleeps. After calling a few more times my mother has to come upstairs and pull Herbert out of bed. It＇s that way every day with my little brother. Perhaps someday he＇ll learn to get up on time, but 1 really don＇t think so. 26. The most terrible thing in life for my little brother is going to school.[答案]F 27. When mother calls, Herbert doesn＇t answer and remains in bed.[答案]F 28. My mother often has to pull Herbert out of bed as he refuses to get up.[答案]T 29. Sometimes we have to send for a military band to wake Herbert up.[答案]F 30. The writer thinks someday Herbert will learn to get up on time.[答案]F 四、写作（共 20 分）
31. 根据要求写作文。

写作要求：
以秘书张强的名义，给 Sam Smith 写一份电话留言。

来电时间：4月6日下午3: 00 出访时间：4月11 日，星期二 航班号：
CZ3590 起飞／到达时间：
7:55/10:25 访问意图：
Mr James 将于下周到 Sam Smith 的办公室洽谈一项新的技术开发项目并询问对方时间是否合适，如果时间不合适，请 Sam Smith 回电话。

参考范文 A Telephone Message To: Sam Smith Time: 3：00 p.m., April 6 Message：Mr. James of AAA Company is scheduled to visit your office on April 11, Tuesday. His Flight CZ3590 takes off from Shanghai at 7：55 a. m. and arrives in Shenzhen at 10：25. He is expecting to discuss with you about the technical cooperation on a new project. Ring back to check whether the time is suitable. From: Zhang Qiang