2020BEC初级常见口语话题
时间：2020-05-14 14:04:46 来源：达达文档网 本文已影响 人 
2020商务英语BEC初级常见口语话题会有哪些呢?你都知道了吗?快点来学学吧。下面小编就和大家分享，来欣赏一下吧。2020BEC初级常见口语话题(1) 商务会议・ Intern…小编为您整理了《2020BEC初级常见口语话题》，供您学习参考使用。
2020商务英语BEC初级常见口语话题会有哪些呢?你都知道了吗?快点来学学吧。下面小编就和大家分享，来欣赏一下吧。
2020BEC初级常见口语话题(1)
商务会议
・ Internet(online recruitment)：lost cost;reach vast audience/attract wide attention; attract potential customes + may be annoying
・ Television：reach vast audience + high cost;people often change channels
・ Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers often discard them quickly ask a recruitment
company :professional + high cos;cannot find the right person
・ radio：low cost
・ give out free sample：give a personal experience
・ send direct email to target customers：get a mailing list of target customers; attract potential customers + people often ignore or just delete it immediately without open (should use attractive headline)
・ give out leaflets
agenda(key point)：set out in advance to state date, time and location;inform them of all the items to be discussed together;ask them for suggestions for items
venue：choose a suitable venue;with convenient transportation;big enough to accommodate all the participants;
facilities：fully equipped with necessary facilities such as overhead projecter, fax, telephone, computer with access to the internet
the size/length of the meeting
集会的目的：
・ keep on track of market trend
・ gather ideas to reach more workable final decision
・ offer platform to share valuable experience
・ exchange views to solve problem .
其他形式的集会活动
・ buffet dinners
・ afternoon teatime
・ sightseeing tour
・ an reward ceremony
参会需要带的文件
・ work plans
・ analysis for market trend and development
・ sales report
・ related figures/data give a overall picture
・ useful for setting goals/targets
参加会议需要注意什么(会中):
・ listen carefully :show respect to others;benefit from their views
・ take notes：ensure not miss the important items;useful for later reference
2020BEC初级常见口语话题(2)
表现
・ consistently working late
・ working through lunch
・ come to work even when ill/often ask for sick leave
・ rush to meet tight deadline
・ bring work home
后果
・ high turnover
・ poor performance
・ in low spirit
・ lower productivity
应对措施
・ time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work
・ flexible working time + balance work and life
・ provide some sports facilities/organize sports activities + enhance employees’ health
・ encourage to take up a hobby + get off the fatigue
・ provide coffee rooms and nutritious refreshment + help to relax
・ provide childcare/eldercare/transportation facilities + help to cope with these responsibilities
解决公司危机的措施：
・ issue a news release make arrangement for the victims
・ offer all kinds of assistance
・ offer some compensation
・ assign some staff to their family to help to cope with tragedy
・ organize some related training program
・ recall all the product from the market to prevent possible danger
公司选址/迁址
考虑因素：
・ get closer to the target market
・ cheaper labor cost;low rates of corporate tax
・ convenient public transportation
・ avoid competition
・ consider expansion potential
・ better working environment ：boost business;lead to higher-quality performance;increase company's profits
2020BEC初级常见口语话题(3)
产品属性：
brand;price;quality;after-sales service;reputation;reliability
价格的制定
影响因素：competition; supply and demand; customers'perception of price 措施：offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers' needs and tastes
产品推销/推广目的
・ aim at target market;
・ promote product efficiency;
・ meet and beat fierce competition capture a large market share
方式
・ launch an advertising campaign
・ personal selling：employ some experienced salespeople
・ sales promotion：offer promotional gifts;coupons 优惠券;rebate 回扣;loyalty scheme;sweepstake 抽奖;free samples;trading stamp;contest publicity：
mass media
好处
・ attract potential customers
・ boost the sale of product
・ encourage customers to try new products
客户服务目的
・ increase the level of customer satisfaction;
・ meet customers' expectation;
・ improve the standard of customer service
提高服务质量的措施：
・ Have an after-sale services supervision system
・ staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)
・ check sales figures regularly
・ obtain feedback from customer (set up a hotline;conduct a survey)
留住顾客
・ understand what the customer needs
・ provide high quality product and good service
・ offer some discount to regular customer
・ upgrade interior decoration
招待客户
招待方式+具体目的
・ arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business
・ show them around our company, especially the best part + give them an overview of our facilities and production methods
・ take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor
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